Approximately 80 percent of small businesses in the United States are using cloud-based computing in their business practices. The beauty industry, including salons and spas, has embraced working in the cloud for scheduling and management software, as it has many advantages over locally-installed versions. Before considering how cloud based salon software can work for you […]
Salon Talk
Discovering “Air Traffic Control” for Spas
In 2018, Ivonne Sanchez Beauty acquired a beauty service brand and inherited an in-house booking engine to go along with it. Prior to the acquisition, the busy Ottawa-based spa was using a service that did not have the capacity to manage their inventory or effectively service their busy team members. At the time, the software was hosted […]
Top 20 Salon Marketing Ideas to Drive Business to Your Salon
Marketing your salon or spa is an ongoing process. To both attract new people and keep current clients interested in what you and your team have to offer, you’ll want to get creative with your efforts. If you’ve run out of ideas to promote your business, try some of these easy super-easy marketing tips: Set […]
Trending: Our Technology Reliance
As salon owners, managers, receptionists, suite renters, and stylists, our phones, laptops, and tablets are our best tool – apart from our skilled hands, of course. All of this technology keeps us connected and up to date with our clients. Since we’ve become attached to our technology it makes it that much harder when it […]
How to Avoid Burnout as a Salon Owner
Salon owners tend to work extra hard to achieve success in business, but many times miss finding a balance in managing their operation and personal life. In the salon industry, it takes a lot of work and tireless dedication to get to such a level. In the uphill battle to build a business, unfortunately, many […]
Mission Statement, Tagline or Slogan – Which does Your Salon Need?
You’ve heard the marketing terms mission statement, vision statement, tagline, and slogan. But, do you know what they mean, the difference between them, and why you would need any of them to help market your salon or spa? Below we identify the purpose and structure of each of these statements so you can decide the […]
