In 2018, Ivonne Sanchez Beauty acquired a beauty service brand and inherited an in-house booking engine to go along with it. Prior to the acquisition, the busy Ottawa-based spa was using a service that did not have the capacity to manage their inventory or effectively service their busy team members. At the time, the software was hosted on-site, which meant on a computer under the spa’s front desk. In the event of a power outage, the team would lose access to the schedule, and clients would not receive text or email reminders for appointments.
“Before using management software, it was difficult to manage client requests and check resource availability. Without our clients having direct access to our schedule, we were left to manage conversations around availability, which was time-consuming,” Ivonne Sanchez Beauty Director of Marketing & Business Development Chris Cascanette recalled.
He continued, “Once we adopted the use of scheduling software, we saw that 80% of our bookings were happening online, without any email, telephone, or messaging interactions. Our workforce now has direct access to their schedules from their mobile devices, allowing them to see what is coming up.”
Cascanette comes to Ivonne Sanchez Beauty with 13 years of experience in legal business technology, and technology implementations – a skillset he found handy when looking for software for the spa.
An industry colleague recommended Rosy Salon Software to Cascanette after using the service to run a successful barbershop. But, what Ivonne Sanchez Beauty ultimately discovered was a more efficient way of doing business. With a growing workforce, many resources, and a constant flow of clients, Rosy operates like air traffic control and allows this busy spa to smoothly service their clients 24 hours a day.
“Appointment confirmations and notifications are great,” disclosed Cascanette. “We really enjoy how Rosy protects against double-booking resources or people. The seamless creation and use of eGift cards have really helped us keep track of client deposits and account credits. The inventory capabilities provide us with an immediate and in-line way to track what products we have in the salon as services are performed and products are sold.”
“Email marketing has (also) been a great help. We use automated communication to reward clients on their birthdays and say ‘thanks for visiting’ after their initial appointment. The automation helps us to keep engaged with our clients with timely, relevant communication, and they appreciate it. Most of all, I really appreciate how service times can be set at the service provider, or even at the client level, truly customizing the client experience.”
When asked if he and his team would recommend Rosy to others, Cascanette replied, “We regularly watch the market to see what other solutions are out there that might serve us. Even in our latest analysis of other competing software services, Rosy still comes out ahead. We would recommend Rosy to any salon or permanent makeup clinic with two or more people, with multiple resources, and where inventory management and email marketing is important. Rosy is an excellent full-service solution that is easily scalable.”
About Ivonne Sanchez Beauty
Catering to a wide array of clients, Ivonne Sanchez Beauty is a 1,400-square-foot, street-level storefront located on a busy pedestrian mall in the Central Business District of Ottawa, Ontario. The spa houses five beds, a private treatment room, seven nail stations, and four pedicure stations with a workforce 14-people strong. The team provides services including permanent makeup, micro-pigmentation, camouflage tattoo, and core aesthetics such as lash extensions, lash lifts and tints, waxing and sugaring, manicure and pedicure, acrylic and design; spray tan, micro-needling, and facials. Co-Founder, Ivonne Sanchez has a background in fashion and beauty, and a decade of experience working with top beauty brands. She specializes in permanent makeup and cosmetic tattoo.
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