As a salon owner, you balance artistry, client relationships, staff management, and administrative work. Marketing often falls to the bottom of the list, yet staying connected with your clients and driving service and retail sales is essential for growth. SalonInteractive’s On Behalf Marketing (OBM) solves this challenge by serving as an automated, brand-funded marketing engine running in the background of your business.
Here are the top 7 questions salon owners ask about how On Behalf Marketing works, how it protects client data, and how it drives growth for your salon.
1. What is On Behalf Marketing and how does it work?
On Behalf Marketing (OBM) is an automated email marketing feature where trusted professional beauty brands sponsor email campaigns sent directly to your clients on your behalf. Brands create the artwork, and SalonInteractive sends the emails using your salon’s name and branding.
OBM campaigns direct your clients to your booking link to schedule service appointments or your free SalonInteractive Online Store to purchase professional retail products, all without requiring you to design or schedule campaigns yourself.
2. Will brands steal or spam my client list?
Absolutely not. Your client list remains confidential and belongs exclusively to your salon. Neither brands nor distributors ever gain direct access to your client data. All marketing communications are sent under your salon’s identity, keeping your client database fully protected and secure. Also, SalonInteractive remains in control of email content and volume.
3. What do OBM emails look like and what content do they contain?
OBM campaigns are professionally designed email communications that encourage bookings and online retail sales. Service campaigns highlight trending techniques and include a direct booking link that turns client interest into scheduled salon appointments for color services and professional treatments.
Retail campaigns highlight product education, brand features, percentage-off discounts, and free shipping promotions. Every retail campaign links directly back to your salon’s individual Online Store.
4. How much control do I have over permissions and campaigns?
You maintain complete control over your OBM settings. Through your SalonInteractive dashboard, you choose which brands you want to include, customize the types of retail and/or service campaigns your clients receive, and preview upcoming campaigns.
5. Does On Behalf Marketing cost anything?
OBM is completely free to use for salons. Participating professional beauty brands sponsor the campaign content to support independent salons and grow overall brand awareness. Salons earn a 25% commission on retail sales made through their Online Stores without needing to stock inventory or handle shipping.
6. How does OBM help grow my retail sales and service bookings?
OBM is a key revenue driver for both retail and online bookings. Retail campaigns keep your salon top of mind and encourage clients to buy professional products directly from your Online Store rather than third-party retailers. Meanwhile, service campaigns engage clients with targeted messaging that drives appointment bookings to fill your chairs.
7. How do I get started and ensure my salon is set up for success?
Getting started with On Behalf Marketing is simple. Log in to Rosy and click SalonInteractive from your Boosters tab. Go to On Behalf Marketing and add your favorite brands to each campaign type you want your clients to receive.
If you have any questions, feel free to reach out to 312-300-0553 or schedule a 1:1 VIP session with SalonInteractive’s success team HERE.
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