Building a salon takes a lot of work. You want to keep everything in top shape from the technical standpoint of your operations as well as your brand’s exterior. Developing a fabulous company to draw people in can be done with the help of graphic design.
One of the most direct ways that you can speak to your audience is through a brand logo. Think of it as the face of your brand. Therefore, it should be something that will strike a memorable first impression. Most importantly, a brand mark (logo) creates a distinction between you and your competitors.
This article will show you how you can nail down your ideal brand identity with the help of logo design tips. Let’s dive in, shall we?
Tips for designing the best salon logo
Every good salon logo must represent a business’s expertise, all while being an adaptive mark that can be applied to marketing assets such as shop signs, business cards, and the like.
Getting a remarkable design helps you appear more professional. This will allow you to become more visible in the market like Wella Professional, Schwarzkopf Professional, and L’Oreal, among many others.
These tips will help you stand out whether you’re in the hair, nail, or other salon niches. You will learn what you need to know about design elements like font, color, and text to achieve a bombshell brand identity. Take a look at this quick overview of the tricks you’ll read below.
- Make room for negative space
- Show your salon specialty
- Simplicity is key
- Use color wisely
- Study your competitors
- Take time selecting fonts
Make room for negative space
Negative space is the empty area surrounding the subject of your graphic mark, helping define other elements. It gives the design emphasis and keeps it from looking over-saturated with design.
Incorporating space into your design instead of doubling down on color and font prevents oversaturation. It is an integral part of your logo because it gives balance. Plus, it also plays a huge role in making a design that is easier for the audience to digest. You want to give importance to spacing, margins, and other spaces in your design.
Show your salon specialty
It takes under ten seconds for people to form a judgment about your brand. Considering this fact, you want your design to pack a punch when relaying a message. After all, it’s what the people will see on your store sign, receipt, flyers, and other marketing collateral.
You can use illustrations to signal your target consumers that you have what they’re looking for. Drawings are easy to understand, and they also stand as a decorative element to your brand mark. Always remember to use relevant symbols and icons that are related to your business. For example, brands that specialize in hair products and services may opt to add drawings of scissors, combs, and people with freshly styled hair.
Simplicity is key
It’s tempting to bombard your logo with all the exciting concepts and design trends. However, doing this may result in visual clutter. Going light-handed with illustrations, brand colors, and typography will help you create a versatile brand mark. Adding too many elements may make your logo challenging to use on other designs and make it hard to understand.
A quick test that you can do to ensure a straightforward design is to do the five-second test. This five-second usability testing measures your design’s impact and how people interpret your emblem. It involves showing someone a logo for five seconds and asking what they thought of it. Afterward, you can ask them questions about what company they believe the design is for its weaknesses and other relevant queries.
Use color wisely
Color makes a logo appear more exciting. But that’s not all there is to it. Researchers have found that it can drive brand recognition up by 80 percent. It explains why people associate blue and yellow with Ikea and other established brands. This shows how important every element is when it comes to designing the perfect salon logo. Make sure to use it sparingly, though. It’s best to stick to a limit of two to three colors in your design. Going beyond that may make your logo look incoherent and cluttered.
You can also amp your branding up with the help of color psychology. It’s a study that shows how people associate human traits with colors. Colors in the spectrum carry their own personalities, like how red symbolizes romance, pink represents beauty and the like. Learn more about it and use it to your advantage.
Study your competitors
Researching your competitors’ operations, partners, and their specialties shouldn’t be the only extent of your research. You also want to see how they are presenting themselves to your audience. There are several reasons why you shouldn’t skip this step.
First, it gives you an idea of what design they use so you can avoid creating a logo that looks similar to them. Second, this helps you see what type of design appeals to the audience and one-up your competitors.
Take time selecting fonts
Stencil, script, geometric, handwritten—there are tons of font styles out there that you can apply to your logo. But one of the most essential qualities of your text should be readability. For something as concise as a logo, you want to give your text a look that is easy to comprehend. This helps your audience understand your logo and remember it.
Much like colors, you also want to be conservative when it comes to mixing and matching fonts. Aim to use only one or two fonts for a simple yet impactful design. You can choose to pick fonts that either complement or creates a contrast with each other.
In terms of style, you want something that will reflect your brand personality. For example, if you’re an edgy and cool salon, go for bold typography. If you’re on the more feminine side of the spectrum, try using sleek and curvy fonts.
Where to get a salon logo
Your mind has undoubtedly been filled with tricks that you can apply to your own business after reading these six tips for a better beauty parlor logo. As a salon owner, you know how important it is to look your best. This applies to your brand, as well.
To get started on creating a fantastic identity, we’re going to show you different ways to source your ideal design.
Work with freelance designers
Platforms like Fiverr and Upwork are replete with freelancers that can provide a design for your brand. You can browse their work on the website and connect with the one you like. This is an excellent option for brands looking for lower overhead costs than an in-house team.
Launch a design contest
Crowdsourcing marketplaces have an established community of graphic designers to participate in contests. You can post a design brief for your concept, and designers will submit their design proposals. From the submissions, you can pick a winner and pay for one design. Some platforms like DesignCrowd give users the chance to receive up to 50 logo designs to choose from.
Make your own logo
Online logo makers offer users a gallery of logos designed for different businesses. Ranging from fashion to makeup, logo makers like BrandCrowd offer customizable emblems with a variety. You can personalize brand colors, text, and other elements to make it even more unique.
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