We know the feeling. It’s 8:00 PM, your feet are aching, and you’ve just finished a marathon day of back-to-back transformations. You love what you do, but the last thing you want is to sit down at a laptop and figure out how to write and design a marketing email to drive more revenue to your business. You’re a stylist and an entrepreneur, not a full-time copywriter.
That’s exactly why Rosy teamed up with SalonInteractive. We wanted a way to keep your chairs full and your business growing without extra work for you. Enter On Behalf Marketing (OBM)—a feature designed to give you your time back.
So, What Exactly is OBM?
Think of OBM as your personal marketing assistant that never sleeps. It’s an automated feature that sends professional, polished service emails to your clients on your behalf. No more staring at a blank screen wondering what to say. You get campaigns that a professional marketing team created, without paying the designer.
These aren’t generic, boring emails, either. They are branded to your salon, featuring your logo and your direct booking link. The content is created by the professional brands you already love and use, so your clients get expert-level promotions that look like they came straight from you—because, in their eyes, they did.
Why OBM is a Total Lifesaver
Consistency is the hardest part of marketing when you’re busy running a business. OBM solves that by making marketing automatic:
- Marketing on Autopilot: Once OBM is on, you’re done. No scheduling, no photo editing, and no stress. It just happens.
- Fill Those Gaps in Your Calendar: By staying in front of your clients with timely offers, you’ll see more bookings coming in automatically. It’s the easiest way to grow your service revenue without working more hours.
- Keep Your Brand Top of Mind: Even when clients aren’t in your chair, you’re showing up in their inbox looking like the pro you are. It builds trust and keeps them coming back to you instead of the salon down the street.
Ready to Take Marketing Off Your To-Do List?
Getting set up with OBM is quick so that you can get back to your clients (or your well-deserved break) in no time. Here’s what needs to happen:
- Log in to Rosy: Go to your Boosters tab and click on SalonInteractive.
- Activate your account: Pick your favorite brands and turn them on for On Behalf Marketing service campaigns.
- For a full tutorial, see here.
You’ve worked hard to build your dream salon. Your marketing should support that dream, not become a source of exhaustion. With OBM, you can stay focused on the art you love while we help keep the bookings flowing.
Take one thing off your plate today and let brand-sponsored done-for-you marketing work for you!
Resources:
How do I preview upcoming On Behalf Marketing campaigns?
How do I finish my Online Store setup to unlock more On Behalf promotions?
Leave a Reply