If your dream is to open a hair salon, you’re in luck; the salon industry is growing. According to the Bureau of Labor Statistics, as of 2021, the employment of barbers, hairstylists, and cosmetologists is projected to increase by 19 percent from 2020 to 2030, faster than the average for all occupations. While the timing […]
Salon Tips
The Business of the Salon Business
As an accounting firm working with salons, spas, and distributors for several decades, we have identified many key traits that make these businesses successful. Using specific tactics, we can see what is working right with a business and what is wrong and then base any advice on successful strategies. Below, is an overview of accounting […]
5 Tips for Handling Bad Salon Reviews
Criticism for any business can be challenging to navigate. Both social media and review sites provide unlimited opportunities for customers to voice any frustrations. However, any slipup in handling bad salon reviews can have a devastating ripple effect. On the flip side, a salon or spa customer who feels heard and acknowledged can be converted […]
The DOs and DON’Ts of a Great Salon Website
Websites are valuable tools for any reputable business. These online information portholes can help attract new business and bolster customer retention. To get you started on your salon or spa website, here are some suggestions to kick-start the project and to market it once the site is up and running. Do Your Homework The chances […]
How Salon Design Influences Behavior
As humans, the design that surrounds us influences our thoughts and subsequently our behavior. Understanding this relationship between the environment and our mind is essential. Our brains are not only hard-wired to interpret certain spatial characteristics in specific ways, but they also play a role in how we make decisions based on those interpretations. All […]
How to Create Effective Salon Newsletters
Producing successful email newsletters takes time and effort. There’s no doubt about it! However, when done right, they can create familiarity with your customers and earn confidence that all other forms of marketing simply cannot. To help produce useful newsletters for your salon, follow these simple steps to make the most out of this unique […]
