Criticism for any business can be challenging to navigate. Both social media and review sites provide unlimited opportunities for customers to voice any frustrations. However, any slipup in handling bad salon reviews can have a devastating ripple effect. On the flip side, a salon or spa customer who feels heard and acknowledged can be converted […]
Salon Talk
The DOs and DON’Ts of a Great Salon Website
Websites are valuable tools for any reputable business. These online information portholes can help attract new business and bolster customer retention. To get you started on your salon or spa website, here are some suggestions to kick-start the project and to market it once the site is up and running. Do Your Homework The chances […]
How Salon Design Influences Behavior
As humans, the design that surrounds us influences our thoughts and subsequently our behavior. Understanding this relationship between the environment and our mind is essential. Our brains are not only hard-wired to interpret certain spatial characteristics in specific ways, but they also play a role in how we make decisions based on those interpretations. All […]
How to Create Effective Salon Newsletters
Producing successful email newsletters takes time and effort. There’s no doubt about it! However, when done right, they can create familiarity with your customers and earn confidence that all other forms of marketing simply cannot. To help produce useful newsletters for your salon, follow these simple steps to make the most out of this unique […]
Strategizing Your Salon Social Media
Social media is an excellent way for you and your salon or spa to get and stay connected with your customers. But does your team take advantage of the reach of this fantastic platform? After all, it’s free and is a great way to connect with current and potential clients. It’s actually quite surprising, that […]
Tips for Optimizing Your Salon or Spa’s Web Presence
Having a strong web presence is essential for any local service-based business, and salons and spa are indeed no exception. Achieving high rankings on search engines such as Bing and Google will help your business get noticed and set it apart from your competition. Whether you are just opening your doors or have been around […]
