While sitting at your reception desk or in bed after a long day on your feet, imagine hitting the refresh button to a fresh new page. Feels great, doesn’t it? That’s how the new year should feel – a complete reset! While making your personal resolutions consider adding some TLC for your business too. Here are a few suggestions to get you started:
Build the Right Salon Culture
As the owner, the culture in your salon or spa begins with you. Construct an environment that promotes trust, communication, and celebration as part of your internal motto. Ensure that your staff is aware of your expectations for their work. Observe them, see how they communicate internally, and offer ways that you can assist. And, start celebrating and showing appreciation for the small things too…more
Review Your Site
It’s a good idea to refresh the content on your website at least once a year. Whether it’s updating reviews, adding a new photo gallery, or even using a new font, a little change can go a long way. Loyal clients and potential new customers what to see that you care about your brand and that you make efforts to keep it fresh. Use a website builder Don’t have a website, add one with our handy website builder…more
Set Salon/Spa Performance Goals
Run reports to check out your current numbers for client retention, pre-booking, and new clients per month. From there, set new and higher quarterly goals for you and your team to meet. Run reports regularly to track your progress…more
Find Exciting Ways to Generate More Revenue
Create a loyalty program that encourages frequent visits and increased spending. Consider rewarding clients with points for booking online, purchasing retail, pre-booking and even referring their friends and family…more
Make the Most of the Seasons to Drive Sales
There are so many fun holidays that you can incorporate into your marketing strategy in 2020. Think beyond Valentine’s Day and St. Patrick’s Day promotions. For example, February is National Weddings Month, and March is National Women’s History Month. Stand out from the competition by finding creative and distinct promotional campaigns! Make your campaigns come to life with your very own mass email marketing tools…more
Introduce New Product Lines Consider clearing your shelves of product that does not move and adding new products to your inventory for a retail reset. To help promote your new or favorite products and tools, create quick videos of you using these products and post to your social media channels. This will help build trust between you and your clients. Also, do a refresh of your display and use good merchandising practices to help catch your client’s eye…more
Leave a Reply