At Oak + Lorel Salon, owner Amy Jagade proudly practices all-inclusive pricing—a clear and transparent pricing structure so clients know what they’re paying for and receiving in return.
The pricing program at this Powder Springs, Georgia, salon includes a specific take-home maintenance product with every color and/or lighting service. Amy and her team have chosen a moisturizing shampoo from their preferred brand.
By including a full-size retail product with each color service, stylists have a natural opportunity to educate clients on the product’s benefits. The team can also recommend additional products, leading to increased retail sales and higher overall ticket averages for the salon.
When asked why they use an all-inclusive pricing model, Amy replied, “When we reward our clients, we reward our team, and the result is a reward for the business. Not the other way around.”
Amy explains that from the client’s perspective, all-inclusive pricing means they can effectively maintain their salon results at home. Plus, they learn the value of investing in quality hair products long after leaving the salon.
All-inclusive pricing also streamlines the retail sales process for stylists. By including a specific product with each color service, stylists can naturally educate their clients about its benefits during the appointment. This program also allows them to recommend additional items that complement the client’s hair care routine.
At Oak + Lorel Salon, the included product is predetermined to ensure consistency and quality. Amy adds, “Our salon software management system is equipped to handle this. When a client books a color service, we have a pre-loaded line item for the designated take-home brand, making checkout quick and efficient. Having those line items aids us in reading performance reports while also systematically tracking the impact of this specific pricing strategy.”
Amy and her team have noticed a significant uptick in retail sales and overall ticket averages. As detailed client analysis and retention reports confirm, client satisfaction and loyalty have also increased.
Of overall retail sales, Amy attributed 68% to their all-inclusive color services and 84% were the brand the salon chose as their take-home product. This data underscores that clients not only accept the all-inclusive pricing model but also realize the value and quality of the chosen brand. Additionally, in 22% of the all-inclusive color services, clients opted to add retail to their purchases, indicating that this model naturally leads to upselling opportunities.
“We can monitor our service provider monthly tracker + goals, in which our stylists boast retail percentages ranging from 9% to 14%. This result is well above the industry average, again proving the effectiveness of our all-inclusive pricing model in driving retail sales and enhancing client relationships,” Amy explained.
“This is not a shiny new pricing structure; this is a comprehensive approach that empowers both clients and stylists, improves satisfaction, increases sales, and promotes loyalty.”
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