Social media platforms, such as Instagram, have become essential tools for businesses in the beauty industry. For salons and independent hairstylists, Instagram serves as a portfolio and a way to attract new clients. However, with the rise in visibility comes an important question: How does Instagram’s search engine indexing affect your account, privacy, and business? […]
Technology
How to Manage a Salon Remotely: A Guide for Modern Salon Owners
For many salon owners and managers, the shift to remote salon management is not just a convenience but a necessity. With the rise of technology and evolving customer expectations, it’s crucial to adapt your business operations. Managing a salon remotely comes with numerous benefits that can enhance efficiency, flexibility, and overall business performance. One of […]
Maximizing Salon Success with Salon Management Software & AI
In today’s episode, I focus on ‘Salon Management Software’ and talk with Lori Obiedzinski. Originally a hairdresser, she now works in the salon management software side of the industry. In this episode, we discuss how AI can streamline business operations and enhance client engagement, the importance of online booking, and the emerging trends impacting the […]
How to Boost Salon Retail Sales in a Digital World
In today’s digital age, the salon retail landscape is constantly evolving. Professional products once exclusively sold in-salon during a post-service checkout have blown up online, with retailers coming out of the woodwork—all vying for your clientele’s attention. With the rise of online shopping and the exponential growth of digital marketing, salon owners should recognize the […]
All Things Retail
Retail can play a crucial role in the success of your beauty business. According to a report by the research firm Kline, salon retail sales had a 7% growth in 2023 and are projected to increase in 2024. Not only does the sale of hair and skin care products and styling tools contribute to increased […]
Improve Your Salon’s Local SEO with Apple Business Connect
Running a salon can be challenging, especially in today’s digital age, where online presence plays a significant role in attracting and retaining customers. One of the most effective ways to improve your online visibility is to optimize your local Search Engine Optimization (SEO). Local SEO helps businesses appear in search results in your community and […]
