To keep your chairs and treatment rooms filled, it’s essential to market your business. Whether you are a solopreneur or run a larger establishment, reaching potential clients and maintaining relationships with existing ones can make a significant difference for your business, and marketing is the key to achieving this. Fortunately, salon marketing doesn’t have to […]
Salon Talk
Prioritizing Mental Health & Self Care as an Independent Stylist
May is Mental Health Awareness Month, an essential time for independent stylists to focus on their well-being and recognize the importance of mental health in their work. The beauty industry is rewarding yet demanding, and because of the fast-paced nature of the business, it’s especially crucial to prioritize self-care. Mental Health Awareness Month serves as […]
The Therapist Effect: Balancing Beauty, Empathy & Self-Care
It’s been said that hairdressers are like therapists. For those of us who’ve tirelessly worked behind the chair doing hair while clients unload about their day, latest love or heartbreak, greatest achievement or recent failure, we know – to a very large degree – it’s true. As hairdressers, it’s clear that we are more than […]
Is a “Parts + Labor” Business Best for Your Salon?
In a recent chat with Christa Stephens of Inviktus Salon, she discussed how her business thrives after adopting a parts + labor pricing model. Rosy: What made you dive into your numbers? Christa: The first time I entered Salon 200, I didn’t get in. The second time I entered, I got in. That process caused […]
Creating Core Memories & Moments That Matter
Life is a collection of core memories: some may be major milestones like weddings, birthdays, anniversaries, promotions, or a new baby, while others, such as loss, are a testament to our resilience. These are the moments that make up a lifetime. And then there are the small moments—a kind gesture, a timely hug, a warm […]
The Case for All-Inclusive Salon Pricing
At Oak + Lorel Salon, owner Amy Jagade proudly practices all-inclusive pricing—a clear and transparent pricing structure so clients know what they’re paying for and receiving in return. The pricing program at this Powder Springs, Georgia, salon includes a specific take-home maintenance product with every color and/or lighting service. Amy and her team have chosen […]
