5 Strategies for Boosting Your Salon’s Average Ticket

Boosting your average ticket size can be an effective way to drive more revenue for your business. The average ticket size is the average amount of money each client spends per transaction. By increasing this value, you can improve your overall revenue without necessarily adding to the number of customers you serve.

Below are some effective strategies you can implement to boost your average ticket size:

1. Cross-selling – Offer clients complementary or related products or services based on their purchase history or preferences. This can encourage them to add more items to their cart or service ticket, ultimately increasing their overall spend. Cross-selling is an excellent way to increase customer loyalty, deepen client relationships, and improve customer lifetime value and retention.
2. Upselling – This technique involves offering clients a higher-end or premium version of the product or service that they are considering or have purchased in the past. Upselling can include adding add-on services, like a deep conditioning treatment, clear gloss over the top of their current color service, or a lip or chin wax with their regular brow service. The upsell must be relevant to the client’s needs and preferences regardless of service. 
3. Loyalty Programs – A great way to reward clients who spend more with exclusive discounts, offers, or early access to new products and services. These programs can encourage them to spend more with your business to unlock these benefits.
4. Personalization – Use customer data to personalize the shopping experience and suggest products and services tailored to clients’ preferences and needs. This can increase the likelihood of clients spending more.
5. All-Inclusive Pricing – To help protect your clients’ hair health, integrity, and color longevity, Evolve Salon Systems recommends including a take-home product for every color service rolled into the service ticket. This strategy shows clients how much your salon cares about their hair, protects the integrity of your work, and leads to greater client loyalty and retention. 

Implementing these strategies can significantly boost your average ticket size and drive more revenue for your salon, spa, or barbershop. Remember to experiment with different strategies to find out what works best for your business. With each successful implementation, you’re one step closer to achieving your revenue goals.